It's was all about the red dots...

It was the red dots in the logo that made me look twice when I first laid my eyes on the brand guilianoFujiwara about a year ago. So simple, yet so perfectly balanced. By adding the four red dots to the typography, the logo uses the black space or image around it in a fascinating and beautiful way. Can't say I'm disappointed by the collection for fall/winter 08/09 either. As it is said on the brands webpage "The new giulianoFujiwara collection embarks on a journey backwards in time, tracking down the origins of hip hop, a young, relaxed style which, however, never gives up on eleance: "easy chic"." Have a look for yourself at giulianofujiwara.com and don't miss the bright white mini music tape hangin around the models necks, one of a few but very important pure white elements in the collection.